Chief Executives’ Roundtable Fall 2009 Speaker Series Presents Greg Brown

SPEAKER: Greg Brown
President, Learfield Sports (Red Raider Sports Properties)
DATE: Thursday, October 29, 2009
TIME: 11:30 a.m.
LOCATION: Valley of Lubbock Scottish Rite Facility, 1101 70th Street, Lubbock, TX
FOR MORE INFORMATION: Please contact Alice Oles at 806.742.3940 or alice.oles@ttu.edu.
ABOUT OUR SPEAKER: Greg Brown has enjoyed a 25-year career with Missouri-based Learfield Communications and its Texas-based operating unit, Learfield Sports — an undisputed leader in the collegiate multimedia rights arena. In 2004, Mr. Brown was promoted from his role as Senior Vice President-Sports to President of Learfield Sports, which partners with such powerhouse programs as Oklahoma, Texas Tech, Miami, North Carolina, Penn State, Alabama, Stanford, Wisconsin and the Big Ten Conference. Under his guidance, the company has experienced unprecedented growth and visibility in the marketplace, from representing approximately 15 collegiate institutions to now managing the multimedia rights and sponsorships for more than 50 universities and associations. The company’s increased financial growth and stability have followed a similar pattern. Mr. Brown has championed Learfield Sports’ invaluable corporate culture that is carried out by the company’s 300 employees in 60 offices nationwide.
In addition, he initiated an ongoing, company-wide community service campaign that has had an overwhelming impact on the employees and charitable organizations alike. He is also credited for securing the outstanding opportunity to serve as title partner for the Learfield Sports Directors’ Cup and acquisition of Team Services, a well-known industry player in venue naming rights, market research and sales consultation. Since Learfield launched into the sports business in 1975 with the radio rights to the University of Missouri (a client still today), the sports unit has become the largest part of the overall parent company, Learfield Communications. Learfield Sports’ specialized offerings and approach to the collegiate sports marketplace have played a significant role in the company’s overall operating success and corporate client involvement.
Greg Brown is a graduate of Truman State University (formerly Northeast Missouri State University), and he and his wife, Geri, live in Plano, Texas with their two children. Learn more about Learfield Sports at www.learfieldsports.com.